Wet Floor, the new Comic Sans

I first heard the term ‘Wet floor design’ from Jon Kolko while sketching robots in the hallway at CHI ’09.

I first tweeted about wet floor design on April 19th, 2009.

For anyone not familiar, its the fasionable yet overused reflection of an object on the ground plane. Apple is probably guilty of it with their iPhone guidelines. I don’t want to waste too much time or words on this, but this technique has reached a tipping point nearing absurdity. I now see phone commercials reflecting not only devices but logos and sometimes full body copy. Marketing firms I work with have proposed sketches with full legal copy with a wet floor reflection. If there was a list of design methods I think should be banned this would be at the top of my list.

Please join my movement and ban the use of wet floor design unless truly appropriate.

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