A Social Media Goof

A brief post to point out an observation I made yesterday. Watching the ABC remake of V, I wanted to Tweet about some of the activity on the show. I went for the hashtag method #V. What I then learned shocked me (about as much as learning the first time around the Vs are lizards)… hashtags cannot be single characters.

So, I understand the need for consistency to the original and would not change that for a second. But I wonder what is ABC and the show losing in terms of viral marketing and social networking if the show cannot be captured in a simple Twitter hashtag? In todays world of social networks and back channel conversations it is important to keep social media in mind and where you might have created constraints to limit your identity from fully saturating certain markets.

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