Archive for the 'methods' Category

Market Differentiation

You do not differentiate yourself through buzzwords. You do not differentiate yourself by finding new words for the same thing.

You differentiate yourself by being approachable and by doing work in a different, new, or novel manner.

 

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Researcher’s Serenity Prayer

Grant me the serenity to accept the things I cannot test; the option to use qualitative or quantitative methods, and the wisdom to know the difference.

I originally posted an abridged twitter version found here. I meant it more as a joke but as with most jokes, they spark from truth. This came from a recent usability test I have been engaged with and the discussion ‘would our goals benefit more from AB Testing than qualitative research?’ In this particular case, we were asked to perform qualitative research. I am not naturally a fan of AB testing, and yet in this case I wholeheartedly agreed it was the more valuable method.
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